The mezcal brand Las Hijas Salvajes (Savage daughters) celebrates women sisterhood and the deep cultural heritage of Oaxaca, Mexico. In the design of this new brand’s identity, we aim to capture the timeless spirit of mezcal, with a vibrant color palette and detailed design elements; offering a tribute to the artistry of mezcal making and the powerful stories of love, heartbreak and resilience of the women behind the brand.