A unique fast food restaurant with an Asian twist, located in Hangzhou China, Dabao draws inspiration from Japanese-style hot dogs. The core of visual identity lies in its multicultural approach. The graphic design and packaging integrate Japanese, Chinese, and English language elements, creating a distinctive narrative. This fusion not only enhances the brand’s appeal but also makes it accessible and relatable to a broader audience. The color palette diverges from the conventional fast-food aesthetics relying on the typical reds and yellows, reinforcing Dabao’s unique market presence and enhancing its appeal.